Oh, here’s a great idea I wish I’d thought of. Let’s create some “Local Programming Improvement Fund” that nobody wants or cares about, so that our cable costs go from exorbitant to excessive, and then create a no-holds barred limitless ceiling on commercials so that we can watch 85-minute movies over the span of four hours. Good work CRTC.
Television viewers in Canada now get to pay a little bit more and might have to view more advertising courtesy of new cable and broadcasting rules that came into effect Tuesday.
Conventional television broadcasters are free as of Tuesday to air as many advertisements as they wish, up from a maximum of 15 minutes per hour under the old system that died on Aug. 31. And beginning on their September bills, cable customers will start to see a new line on their monthly invoice amounting to a 1.5 per cent increase.
For Bell TV customers, this translates into about $1. The hike for Rogers customers will vary depending on their cable package, but will come in at less than $1.
The additional cash will go into the Local Programming Improvement Fund (LPIF), created by the Canadian Radio-television and Telecommunications Commission and funded by cable and satellite companies. The CRTC initially set the contribution at one per cent of their gross broadcasting revenues, but increased it recently by a half percentage point for the new broadcasting year.
As though I needed more incentive to spend more time on the internet…
No comments:
Post a Comment